Out of home TV networks

In out-of-home environments, networked digital or electronic screens are an increasingly important brand promotion and advertising media channel.

This new 'narrowcast' media helps brand marketers target the right message to a specific audience so uplifting sales and increasing awareness of their brand.

Advertising on these networks is then sold to generate revenue for the network and/or real estate owner through - the so called 'media dividend'.

The levels of revenue will be dependent on the type of location, levels of footfall, audience profile, and quality of environment as well as the type of screen network, content and technology deployed.

Our job at Portfolio Screen Media is to work with our clients to map out a revenue generating strategy and to maximise the income and commercial benefits from their property assets and the valuable 'captive audiences' they hold.